January 10, 2025

AI in 2025

Beyond Automation: The AI Revolution Continues with Ariya and phamax in 2025

Hello Patrons,

2024 has been a great year for phamax and Ariya, our flagship AI platform designed for the pharmaceutical industry’s needs. With the release of the Content Wizard and the Research Wizard, we were able to help managers and teams leverage AI to increase efficiency, achieve creativity, and maintain compliance in their workflows. These advancements not only captured client interest but also showcased our aspiration to make AI an indispensable ally in daily operations.

At the heart of this transformation lies data—the foundation of every meaningful insight, decision, and innovation. As we move forward, our mission is to help organizations unlock the full potential of their data by integrating it seamlessly with cutting-edge AI capabilities. Through this, we aim to empower our partners with unparalleled Digital Enablement, strategic Advisory solutions, and advanced Analytics, ensuring they remain competitive in an ever-evolving landscape.

As we look to 2025, the possibilities are endless. With advancements in AI, including the much-anticipated evolution of AGI (Artificial General Intelligence), we are exploring how Ariya can evolve into an even more specialized, agentic solution—capable of anticipating needs, driving insights, and delivering transformational results. At phamax, we are exploring how these advancements could enhance Ariya into an even more valuable platform for our industry—one capable of redefining what’s possible in research, content creation, and engagement.

Our roadmap for 2025 reflects this bold vision:

  • Digital Enablement: Empowering pharma organizations to become digitally savvy and truly omnichannel, enabling personalized engagement with stakeholders and fostering meaningful connections across every touchpoint.
  • Advisory: Leveraging our legacy knowledge and expertise to help leaders translate their vision into actionable strategies and impactful execution plans.
  • Technology and AI: Transforming Ariya into an agentic AI platform with specialized solutions. We are enhancing its versatility with features to support Gen AI and advanced automation, enabling the creation of new content formats such as modular video summaries and advanced web content. Our goal is to build tools that meet the nuanced needs of global markets, accelerate AI adoption, and unlock unprecedented possibilities.
  • Analytics: Advancing the generation of technology-driven insights and forecasting, enabling smarter, data-informed decisions that drive success.

This vision positions us to lead the next wave of innovation in AI-driven solutions, equipping organizations to excel in an increasingly digital and data-driven world.

Looking ahead to 2025, we recognize that global challenges will continue to impact us, not just in business, but in our personal lives. Yet, it’s also encouraging to see how innovation, particularly in technology, is driving progress and making a positive difference in the world.

As we step into the new year, I look forward to continuing our connection and exploring opportunities to create value together with optimism for the future.

Wishing you joy, peace, and prosperity in the year ahead.

Best Regards,

Behsad Zomorodi

Reinvent the Way you Get Information with Ariya

Schedule Demo