Ariya
Ariya connects your market research, competitive intelligence, and medical publications — surfaces the relevant signals, compares trade-offs, and produces decision-ready briefs your teams can review, align on, and activate under your governance.
Built for pharma insights, commercial, and medical teams.
Trusted by pharma teams across Europe
The Intelligence Layer
Most AI tools answer questions. Ariya helps teams reach a decision with the evidence in front of them.
Input
Market research, competitive intelligence, medical publications, field data, and CRM signals — all structured into one decision-ready layer by brand, market, and role.
Intelligence Core
Ariya structures trade-offs, surfaces contradictions between data sources, and frames options — grounded in your brand strategy, compliance guardrails, and decision context. Not summaries. Structured decisions.
Output
Generate decision briefs, strategic slide decks, stakeholder emails, and next-best-action recommendations — all traceable to sources, consistent with brand, and ready to share.
THE INTELLIGENCE LAYER
Cross-checked automatically before anything moves forward.
Built from the same sources, with the same guardrails.
From 3 weeks to 1 hour for a decision after new market research came out.
As evidence and decisions move across teams with shared context and traceability.
Time to prepare a leadership-ready brief before a cross-functional meeting.
Who We Serve
Insights & Analytics
Ariya connects your research, analytics, and competitive intelligence into structured decision contexts — not static decks. Your insights become the engine of every strategic conversation.
Commercial Excellence
Strategies are built from shared intelligence, trade-offs are made explicit, and what is decided centrally is activated consistently — in campaigns, field messages, and market plans.
Medical Affairs
Medical insights don't fail because they're wrong. They fail because they arrive too late, live in a separate deck, or get summarized out of context. Ariya embeds your evidence base directly into the decision workflow — traceable from publication to strategy to activation.
Case Studies
We publish what actually happened — including when results are still maturing.
Insights & Analytics
Saved in the first three months
500+ research documents structured into a single intelligence layer — and two unnecessary studies avoided before the platform had been live for a quarter.
Read the case study →Medical Affairs
More frequent field intelligence
8 man-days of quarterly analytical work, fully automated. Weekly medical intelligence summaries now reach every function — adapted by persona, grounded in live field data.
Read the case study →We moved from reporting to decision-ready narratives. Ariya changed how our insights team shows up in cross-functional forums.
Head of Insights & Analytics, Large Dermatology Company
Yes — and it's specifically built for that context. Most of our clients are Swiss or European affiliates with lean insights functions. Ariya does not require a data engineering team or custom infrastructure. You connect your existing sources — market research, competitive intelligence, field data — and the platform structures them. Implementation is led by phamax.
Generic AI tools answer questions. Ariya structures decisions. The difference is that Ariya is grounded in your specific brand context, your compliance guardrails, and your strategic framework — so outputs are traceable, defensible, and ready to act on. It is not a chat interface on top of the internet. It is a decision layer built on your own knowledge.
A typical implementation runs three to four weeks. phamax leads the setup, knowledge structuring, and onboarding. On your side, you need one internal owner — usually someone in insights or commercial excellence — who can connect us to the right data sources and validate the initial decision contexts. No IT project required.
Every output Ariya generates is grounded in and traceable to your source documents. The platform does not generate claims from general training data — it reasons within the boundaries you define. Full audit trail is available on every decision brief, field message, and recommendation.
Your BI platform quantifies performance and trends. Ariya turns those signals — plus research, competitive intelligence, and medical evidence — into decision-ready options, trade-offs, and outputs your teams can review and act on. Most clients run both in parallel without conflict.
In 30 minutes, we will walk through your context, show the evidence trail, and answer governance questions. No slides.